How to stand out in a crowded market?
Our best tips for effective real estate signage.
Despite what the groundhog said about six more weeks of winter, spring really is just around the corner—if you haven’t yet planned spring break, you should hop to it!
And whether or not spring comes early, one thing is certain: With it comes the resurgence of homebuying and selling season.
These months are full of new life and new opportunities, but with more listings and stiffer competition in a tough market, standing out is key. If you’re in real estate and looking for an edge, here are our top four tips for being as eye-catching as possible.
Use Technology
Gone are the days of relying solely on print brochures and yard signs. Today’s buyers expect instant access to information, so meeting them where they are—on their phones—is crucial. Adding a QR code to those brochures and signs is a great way to get results, instantly delivering details to prospective buyers.
If you’ve been hesitant to try new tech, this is your sign to harness the power of the internet and work it to your advantag—especially if you are listing homes or buildings in heavily foot-trafficked areas.
Pro tip: If you want your sign to be evergreen, be sure to choose a QR code that directs to a website or contact page, not a specific listing.
Shape Things Up
Run-of-the-mill signage gets lost in a sea of “For Sale” signs. Instead of sticking with the standard square, try a circle, rectangle or, heck, even a star—anything to stand out in a crowded marketplace.
Swap Signs for Feather Flags
If you’re ready to get a little extra, think outside of the box and skip the sign entirely. Instead, turn heads with a “for sale” or “open house” flag or feather banner. True, it’s unconventional, but who says that’s a bad thing??
Embrace Your Brand
Whatever type of sign you go with, make sure of one thing: Your unique brand comes through with flying colors.
Whether you’re an independent agent or part of a larger brokerage, your brand should be recognizable and engaging. By using consistent colors, fonts, and other design elements across all your marketing materials, you’ll create an instantly recognizable brand that buyers and sellers alike will appreciate.
